The last Government article I looked at was more of what I was looking for; ordered by the House of Commons in 2009, Market Failure?: Can the traditional market survive? Is something I can look with being able to relate it to my research question.
Straight away from reading the first couple of paragraphs in the summary, I could tell that this article was going to be better. Yes there seemed to be a slight bias when the authors write, “We believe strongly that local authorities and central government should care about markets.“ Now this may be asserting what the article is going to be about, yet you can’t help but think that the rest of the may have a slight bias in the rest of the article.
However one point I think they raised which is very important is that “social benefits of markets are equally important.“ This was an issue I looked at with my supermarket research, with that with the rise of supermarkets it had caused a decline in social benefits in the community. So for a government report to signal that this is important shows that they want to change it.
And similar to what I am looking at, in their introduction they say that their motivation was to “investigate whether markets stay relevant today.“ How does this link in? Well with the amount of supermarkets in the area and how popular they are, you would think traditional markets are relevant at all any more.
And according to the Rhodes report, it showed that markets in the UK were in decline, with some of the reasons being down to a lack of customers, decrease in stall occupancy rates, and signals for revitalisation. However, the report was written in 2005, and in that time things has changed, so we can’t really take this to be as accurate any more.
A interesting point is raised by Professor Sophie Watson, who says “…across the country there are many markets that are still very practical that have been there for a long time, the kind of markets particularly in country towns, such as, which still pretty much serve the community…” Now this I feel is a valid point in supporting the fact that in some places in the UK, markets are still thriving.
Another point that is raised up by Jean-Paul Auguste, Chairman of the Geraud Markets
Group, told us that: “Historically, markets had not many competitors… Now it is a business. It has to be managed as a business, publicly or privately, but it has to be managed as a competitor. When a market is not adapting to that, it has the risk of losing the competition.” This again links into another point I discovered in my research; many markets are not changing at all, sticking to their traditional roots, and that is causing some problems now.
In the final points made in the report (the conclusion and recommendations section), there was one point that I thought I had to include, as it summed up everything that I am looking at in one go:
“As supermarkets have grown in size and quantity they have also adopted all things that customers like about markets, 10 years ago, if you wanted fresh fish, you had to go to the local fish market. Supermarket meat was pre-packed, as was the veg. To ask for certain size or portions markets were the only place. This has now changed to suit the needs of the customer. Most market customers would still use the markets apart from the obvious. Supermarkets will win every time until markets are run in towns that realise the demise is mainly through over-inflated parking prices. “ This shows how now the customer has become the most important person, and supermarkets have seized on that chance fast to maximise their dominance.
However, having specialist markets are a great way to counter this threat. Supermarkets tend to focus more on the items which are popular, meaning they don’t have the items you don’t regularly need; a specialist market is able to exploit this fact, as they could offer these services to the customer.
Compared to the second article I looked at, this reads and flows better. Yes even though there may be a few figures, everything is explained properly, with real life examples given as well to back up all the points made.
With regards to the assignment, this article was a great piece of info to provide much-needed pieces of information. All I had was newspaper articles and blog posts, which tend to be heavily biased towards the writer’s opinion.
With these government reports; yes there may be a point that wants to be raised, but both sides of the argument are offered to the reader, which is done well in this article by the use of case studies and different markets.